Content is, without a shadow of a doubt, the absolute
undisputed king! Quality content is the cornerstone of any good blog,
regardless of its niche; produce enough amounts of it and you’ll have what is
referred to as a successful blog.
But producing quality content is only half the story; the
other half entails actually promoting your content, reaching your potential
audience, getting the word out, and getting targeted traffic to your blog.
This involves a fair bit of marketing, as well as finding
ways that bloggers and internet marketers can promote their content online on
the internet to get more visibility, get backlinks, get more targeted visitors,
get more direct as well as organic (search engine) traffic, and build brand
authority.
Without marketing your content, you cannot expect anyone to know
about your content, or read it for that matter.
Which is why bloggers and internet marketers are often forced
to spend time on promoting their content.
So what are the best ways to promote your blog’s content on the internet? Lets have a look at few of these, shall we.
1. Guest Blogging
For me, guest blogging remains one of the best
content-promotion techniques on the internet, and despite the fact that Google
has warned against abusing this particular method of building back – something
which has become more common in recent times – it still remains one of the best
ways of marketing and promoting your content on the internet. Choose an
authority or high-PR blog to promote in your niche, and write an excellent blog
post for it – something that will engage its readers, and help establish your
authority in your niche. Put a link to your own blog in the author box, or in
the article itself (according to the blog’s link policies). Not only will these
backlinks allow you to promote your own blog and bring traffic to your blog,
they will also do a world of good to your blog’s PR.
2. Social Media
Social media is perhaps web 2.0’s greatest gifts, one of its
biggest achievements. As a blogger and/or a marketer, it would be absolutely
criminal not to harness social media’s power. Platforms such as Twitter,
Facebook, Google Plus and LinkedIn provide marketers and bloggers with a
fantastic opportunity to promote their content… for free! All it takes is
creating a Facebook fanpage, a Twitter or Google+ profile or any page/profile
for your blog, set it up by putting all your information on it, and start
posting updates, news and valuable information on it. It takes time building up
a sizable following, and for people to start ‘liking’ or sharing your updates –
and you could also look into paid methods of promoting your page and your
updates (such as Sponsored Posts on Facebook). In addition, I recommend
following the 80-20 rule on social media: 20% of the links you share should be
links from your blog, while 80% should be valuable and interesting information
from your industry/niche. PRO TIP: Use HootSuite
to manage all your social media profiles from a single window!
3. Social Bookmarking Websites
Like social media, social bookmarking websites are (still)
an excellent way to spread the word about your blog and its content. Unlike
social media though, its effectiveness has waned in recent times. Nonetheless,
bookmarking websites still get millions of page views on a daily basis, which
means there’s a good chance that your link will be seen by a large group of
people! Start off with bookmarking websites such as Digg, StumbleUpon, Reddit,
and Delicious. Get yourself acquainted and accustomed with how these websites
work, and where you could post your links. DO NOT spam these websites
incessantly with links to your blog, only share a link if you think its worthy,
appropriate and worth sharing. Reddit, for instance, has ‘sub-reddits’ or
sections for different interests; so if, for example, you run a photography
blog, you could share one of your latest posts on this sub-reddit with the
people who have subscribed to that sub-reddit – allowing you to promote your
content and bring targeted traffic to your blog.
4. Leverage Blogging Networks
Get in touch with other authority and high-PR bloggers in
your niche in order to come up with mutually-beneficial ways to promote your
content. One of this involves the aforementioned guest posting. You could also
ask these bloggers to link to your content, in return for a review of one of
their products. Or submit one of your older posts to another similar blog that
it might be extremely relevant to. Or perhaps you could even look into joining
a community and exchange links with other authority bloggers and blogs (a word
of caution: don’t participate in spammy link-exchange schemes or pay-for-link
programs, they could land you in hot water with Google!).
Your Turn
What are some of the ways that you use in order to promote
your content? Looking forward to your comments in the comments section below!
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